Web Design Blog

Images are powerful and have a big impact on the viewer. Whether it is on a website, on TV or in a physical photograph - they have a big effect regardless of how they are viewed.

This presents an opportunity, you can harness the power of photography to increase the strength of the emotions your visitors feel. The impact you have on them will determine the connection they feel with your website, so for strong loyalty this is a great weapon.

The right images are obviously vital. There are a few key points that must be met:

• The image(s) has to complement your text and the point you are trying to get across.
• The image(s) must be of top quality, fuzzy or blurry images are a big no no.
• The image(s) must be strategically placed, at the bottom of the article is normally too late. 

It may take a while to get the images you require to have the level of effect you want to achieve. But the result is definitely worth your time. Using powerful images in charity is a very effective way of getting people to donate, this is a great example of the power of images and something you should try to replicate.

Further Reading: if you want to edit your own images for your website check out this article on photographic techniques and this article on creating a movie-like effect.