Are you constantly tweaking your website or do you do a redesign/series of changes and just leave it? Is it wise to always be messing with the design? Ive been putting together plans for existing websites to continue there development and I started thinking about whether constant changes are better than making lots of changes at once?
Personally I am always tweaking the design of my websites, whether it be because I have new content and need to improve the navigation bar or whether I just have a bright idea and find something that will make the site look better!
Benefits Of Constant Small Changes
- - Regular visitors will see you are always making changes and understand you are always working to improve the site
- - Good design ideas will be implemented very quickly giving you immediate benefits from the changes
- - You won’t forget to do those good ideas in the future because they are already done
Benefits Of Many Design Changes In One Go
- - Gives the website a sudden overall lift making it feel much fresher than just one or two small changes
- - Provides something for you to tell members/shoppers about to provide a quick burst of traffic
- - Once everything is done you can leave it and get one with running other areas of your business in the same manner
I guess this post proves that going about your website design in either way has several benefits. I am considering changing to the ‘once-over’ way for the future so I can focus on other areas like promotion without getting distracted, and the burst of traffic from boasting about a new site design is very appealing!
For more reading check out this article called Good Designers Redesign, Great Designers Realign.
