It is only a few weeks since the last redesign of the website. But here we go again – yet another new design, and we’ve gone green!
The truth is the last one didn’t work. I wanted the blog to look like a mirror of the main website – same logo, same background, same text style etc. So that’s what we did. But it just didn’t work, for a start it looked ugly and didn’t suit a blog. Secondly it wasn’t particularly user friendly. How can we post entries on this blog if our own blogs design is a mess!
So I’ve scrapped that whole idea and we have gone for a completely fresh look which shows off our “web design success” slogan and has the feel of a proper blog.
Web2.0 Effect
In this current web2.0 era I think it is harder to do effective web designs. My reason being that the visitors who come from Digg and other such sites don’t stay for long. So I want it to be super simple to navigate, easy to read text and easy to see links to subscribe to accomodate those who do arrive from social bookmark sites.
Yet I also want to fit in my normal ads, logo and other bits and pieces. As well as the buttons for social bookmarking sites and my social media accounts. This is why I think the previous design failed, not only did it look bad it couldn’t accomodate these things.
If Your Design Fails – Do It Again!
Designs always take a lot of tweaking. Then getting feedback. Then tweaking more. Then getting feedback…..and so on. But if you finish your design and it still looks bad like ours did, don’t accept it – just redo it! It will cost you a lot of time and maybe money in the short-term but if you accept the crap you’ve already got then you will never succeed. It’s all about the long-term. Don’t be scared to do your web design again.
This post ties in nicely with the one I wrote titled Don’t Let Web Design Slow Your Growth, I certainly felt the old design would really slow the blog down.
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Image credit: jongos
